Bill Jacobson Consulting

As the last day of this decade entertains my day, I wonder what and how the web will fare in the coming decade. For that matter, I wonder what software will look like in the days and months ahead. I am reminded of a presentation product I tested earlier this year called Prezi. As you [...]

As noted in the previous post “Lead or follow, it’s time for Action,” successful organizations of today are moving beyond just the practice of Price, Product, Promotion, where each of these fit within the bottom two levels of needs. Forward thinking companies engage people as a community. The “Social Web” is about social identification, branding and emotions: Love/Belonging, Esteem and Self-actualization.