Lead or Follow, It’s time for ACTION!

Social media is about building relationships… Applying Smart Social Media is about building meaningful and authentic relationships that build trust and ongoing dialog.  Keeping your cause at the top of your audience requires thinking creatively and strategically.

Brand ambassadorship is a crucial ingredient that helps you to form relationships with your audience so that they remain engaged and wanting to tell others about your organization’s work.

If you are considering jumping on board with an online brand that engages meaningful relationships, I highly recommend that you watch this 20 minute TED presentation provided by Seth Godin.

I look forward to hearing your thoughts on your Cause after watching this video.